Broker Check

Why the CFP®?

August 20, 2021
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This week I completed the requirements to become a CERTIFIED FINANCIAL PLANNER™.  The journey was fascinating and cemented my conviction that starting Wise Wealth Management was the best decision I've ever made.

The entire endeavor felt strangely balanced.  My practical experience had me well prepared for certain sections of the content (investments, retirement plans/benefits, etc.).  I assumed that practical & periphery experience would give me a decent base in tax planning & estate planning as well.  I was sorely mistaken - I did have a base knowledge in those areas but the depth and breadth of the requirement for those courses was far greater than I initial expected. That said, I now believe those areas are the places advisors can add the most value to clients and am thankful to have that knowledge. 

My pursuit of the CFP® was initially marketing driven.  I have far fewer gray hairs than most in the business and Wise Wealth Management is a new RIA - I knew the CFP® would help as I establish credibility with clients and prospects.  I still hope these letters help me do just that.  

I know now, however, that the real value is in the actual information I've learned that will have positive results on my interactions with clients.  I can't say the same thing about every degree I've pursued or licensing exam I've passed.  Many of those simply allowed me to do something or were a signal to the world of some competency.  While I believe the CFP® does provide a great signal, I truly believe what I've learned (and will continue to learn through the required continuing education requirements) will pay dividends for years to come.

For any advisor looking to improve their craft, I would highly recommend pursuing the CFP® designation.